The greatest breakthrough you will ever have in your business, no matter what your business is – is the ability to learn how to speak effectively and speak with confidence and clarity. It’s hard to get your message out to the world, or to even have an audience really connect with you and understand what you’re saying, unless you can clearly communicate to them what it is that you are trying to communicate.
It’s The Single Most Important Skill
As a speaker, trainer and coach, I understand that marketing yourself on the Internet is essential to not only growing your business, but having a sustainable business at all today. One key component of the marketing of yourself is the ability to clearly show up in video. This is something I struggle with myself, as we can often be our own worst critics. I would like to share with you one tip that could possibly help you in being more effective in conveying your message through video.
Here is the tip: be bigger than you are.
What does that mean -be bigger than you are? It means that when you communicate to people in your “regular” state, that state might be fairly low key or it might be excited and loud – but however it is, when you are on camera, just be “more” of yourself. Imagine a pendulum, and where you normally communicate from the pendulum is hanging straight down and balanced. That’s fine when you’re talking to somebody one-on-one, or even for speaking in front of a few people, but if you really want to energize your message and be heard and felt through the screen, you need to learn how to crank it up.
It’s What It Takes, To Succeed As An Expert In Your Field
In essence, this is about turning who you are from a five up to ten just for that period of time. This is not faking it, or trying to be someone you are not, it is just allowing more of your power, clarity, focus, conviction and authenticity to come through.
Now this was advice that I got from someone who does video professionally and at first it was really hard, because I felt like I was not being real or being authentic.
Then he showed me the before and after videos of myself – on the first video that I did just being me, just talking normally, it came through feeling rather weak and with not much “oomph”. In the second video, which I did after a little coaching – the one where I was being more of me that I normally would, the one where I felt like I was overacting and over-exuberant and almost being inauthentic –I actually came through much more powerfully. I was much more congruent and much more like me, which was incredibly surprising!
So, my tip to you is to have somebody film you giving your message, someone that you really trust and can do this work in front of.
Practice saying the message that you want to get through until you feel comfortable with it, and then do in front of the camera. Do at least two takes, one where you talk as you normally would, then one where you are “more of you”. You’ll see and hear the difference.
Get Excited, And The Results Will Excite You
If you are having trouble getting yourself into an excited state, just pretend like you have just won the lottery or that you have achieved all your dreams. How excited you are about that is what you try to convey to your potential clients .
“Set yourself on fire with enthusiasm and people will drive for miles to watch you burn”
Your potential customers want to know what you can do for them. They want to know that not only do you love what you do, but that it is working for you. If you are a speaker, a trainer, coach, a leader, someone with a message to get out to the world – this is especially vital to you. It may be the single most important thing that determines your business success. The old saying “set yourself on fire with enthusiasm and people will drive for miles to watch you burn” really holds true here. Set yourself on fire with the enthusiasm of your message and people will come to your tele-seminars, to your live events, to your webinars – they will want to have more of what you are offering, and will buy from you to get it.
Here is one last tip: before you go on camera to record your message, think about who you are serving, why you are serving them, and how your message, product, seminar, etc – can really help them to have better lives. Take the time to align your heart and mind and spirit – and you will come through loud and clear. Remember – when you lead from the heart, when you serve from the heart, your message or products truly help people, and you take consistent action to let people know what you have to offer them, success will surely follow.
To Your Greatest Success Ever,
Vincent j Kellsey